BOOK REVIEW: Strategies for the Green Environment by Joel Makower and Cara Pike

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Strategies For the Green Environment - Book Review by Dan Keller

I just finished reading "Strategies for the Green Environment: Opportunities and Challenges in the New World of Business" by Joel Makower and Cara Pike. As a consultant to the green collar industry, I stay on top of most books that are written on the subject of green business.

I have read every book written by Joel Makower and my expectations were very high, I am happy to report, he did not disappoint. This is the best book written on the topic of green business. The book is targeted at executives in large and small corporations. The author offers strategy advice and what executives can do right now to make a difference.

What I like is the author does not just focus on the problems, he also focuses on the solutions. The book is written in an easy to understand fashion and the topics are presented in a way that is easy to digest. The book provides a step by step guide for business to tackle a wide range of issues from climate issues to alternative energy. The author does a great job of delivering the message that these green initiatives will not only help the environment, they will also help the bottom line. The author demonstrates how corporations can save millions of dollars a year by making minor adjustments in their business strategy.

I recommend this book to any executive in any company. This should be required reading in business school because this is information every future executive will need to know in order to do business in this era.

Dan Keller is the CEO of the popular Green Jobs site and also runs a site that focuses on jobs for teens.

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