The Gulf Oil Spill: What You Can't See

By Joseph Winn

The Deepwater Horizon sinking and subsequent Gulf oil leak - a terrible tragedy, resulting in the loss of 11 lives. British Petroleum estimates that 5,000 gallons of oil is leaking into the Gulf of Mexico daily. However, independent scientists, viewing video and remote sensing data of the leak, estimate there could be nearly 20 times that leaking out each day. No matter what value is believed, most agree it is in dire need of being stopped.

So who is at fault? Transocean, owner of the Deepwater Horizon rig? BP, manager of the operation? Or could it be Halliburton, the company overseeing a cement-laying process just prior to the explosion?

Blame will be decided after armies of attorneys have their days, weeks, months and most likely, years in the court. Meanwhile, people are angry and frustrated: Miles of sludge on the coastal water, satellite images of huge brown areas of the Gulf, tarballs on the beaches, fishing fleets stuck in port, and those indelible images of marine life covered in the blackish brown ooze. The combination of economic, environmental, and social impacts cause a widespread concern by otherwise complacent people.

It's images like these that fuel some of the latest "bursts" of environmental activism. Back in the 1960's, highly public environmental disasters such as the Cayuhoga River fire in 1969 (actually the sixth on the river, caused by combustion of dissolved chemical loads) and daily smog in major cities, drove the populace to demand change, eventually producing historic legislation still in use today, including the Clean Air and Clean Water Acts and the National Environmental Policy Act (NEPA).

Oil leaks and the immediate damage they cause are easy to see, and most of us do not care who is at fault, just clean it up and make it go away. Billions will eventually be paid out by the above companies (and perhaps others as yet unnamed) in efforts to clean up, mediate, and compensate damages incurred. Thousands, perhaps, even hundreds of thousands of individuals, people like you and me, will be involved in actions in attempts to restore this body of water and all of its natural treasures.

Today, all eyes are on the Gulf, but what about the issues of Climate Change? Certainly, whether the public believes humans are contributing to climate change or not, most understand that greenhouse gases have the potential to cause damage on a planetary scale. Whole populations of both people and animal life can (and are) lose their lands and drinking water. Invasive pests, normally killed off by cold winters, are living through now milder climates and wreaking environmental and economic damage on huge areas of virgin forests. Coral reefs, the rain forests of the sea, are in a serious state of decline. So why is there little public outcry about this?

Imagery and emotion. There's no sinister blackish sludge, and the now-overused photos of a polar bear on a small ice flow, or villagers in some faraway country pointing to a dry lake bed carry little feeling. Climate change is caused by a build-up of invisible gases, primarily CO2. You can't see the threat: no immediate business interruption, no oil covered birds, nor can most people understand why CO2 would even be a problem. After all, we were all taught in school, that people exhale CO2, and trees utilize that CO2 to create Oxygen (O2). Plus, it's a completely natural gas. Of course, this is not to mention society's confusion. Our company performed an unofficial study amongst a sample group and over 40% stated that greenhouse gases were causing the breakdown of the earth's ozone layer. So education is another hurdle.

We should all be angry about the situation in the Gulf and should press our political leaders to take actions, not only to ensure the rehabilitation of affected areas and compensate those directly impacted, but also to take steps to minimize the risk of this ever occurring again. Simultaneously, with the global eye, can a national (and international) focus on our planet's health, similar to the environmental push and resultant legislation of the 1970's, again be brought to the forefront, igniting change and introducing solutions to a system bogged down in political and economic quagmires?

History has taught us that, unlike the expression, what we can't see CAN hurt us. Perhaps, in the vein of events from the 1960's, this terrible tragedy will leave a legacy of positive change for our planet.

Joseph Winn is the President of GreenProfit Solutions, Inc. a sustainability consulting, certifying and contracting firm. For more information, please contact Joseph at 1-800-358-2901 or email jwinn@greenprofitsolutions.com.

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