Saturday, June 13, 2009

GREEN LIVING: Green Web Hosting - A Must Know For The Internet Community

Hitachi Green Datacenter Model First Floor ZoomImage by HDScorp via Flickr

Green Web Hosting - A Must Know For The Internet Community by T Boedi Santoso

Over the last two hundred and fifty years, since industrialization began, the delicate balance in the earth's systems and atmosphere has been disturbed by pollution. One form of pollution is the release of greenhouse gases that are associated with the consumption of fossil fuels such as coal, oil and gas. Unfortunately in the twenty first century these forms of energy now underpin most societies.

Modern life with all its conveniences like cheap air travel, centralized electrical power, endless gadgets, cheap inefficient housing, cars and mass production, in its current guise, is high carbon and is not sustainable. As we move into the new century, the reality of climate change is becoming clearer.

The United Nations Conference at Kyoto produced what we know as The Kyoto Protocol, an international environmental treaty that is intended to achieve "stabilization of greenhouse gas concentration" in the atmosphere at a level that would reduce the effects of climate change.

Surprisingly, according to a new study by McKinsey & Company (, data centers around the world produce higher gas emissions than the countries of Argentina and the Netherlands and are projected to surpass the airline industry as carbon emitters by 2020. The study was released at the Green Enterprise Computing Symposium in Orlando, Florida. In order to achieve a "Green Data Center", it suggests ten "game-changing improvements" intended to double data center efficiency, ranging from solutions like using virtualization software to integrated control of cooling units.

As a part of the internet community, we play an important role in influencing whether or not the solutions would be followed by the web hosting industry. Now it's time for us to take responsibility for our earth and choose "Green Web Hosting."

T Boedi Santoso is a data center expert and main author of Please visit to find out more about "Green Data Center."

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