Sunday, May 24, 2009

ZEITGEIST: A Diverse Green Industry - Eco-Friendly With Ethical Principles

Visitors try some apples 19 January 2007 at an...Image by AFP/Getty Images via Daylife

A Diverse Green Industry - Eco-Friendly With Ethical Principles by Bob Folkart

Following the growing product demands of the organic movement, there has been a sharp increase in the population of green companies. Pesticide-free organic agriculture is the source of organic fiber and food for the organic fashion and food industries. Many other green companies (though not organic) help the environment by creating products that reduce our energy demands and our "carbon footprint" (consumption of carbon based natural resources).

There are green companies that provide us with alternative energy systems such as wind power, geothermal, and solar energy. The huge solar industry has created many products that generate heat or electricity from the sun. In addition, there are green companies that produce products using recycled materials such as shoes, mirrors, tires, paving, toys, and paper products. They also reduce our "carbon footprint".

Moving beyond all the environmental points noted above, a new dawn has arrived for the green movement. The definition of green has been expanded to include ethical principles and social responsibility. The new green means more than just the protecting the environment or what organic food to eat and organic clothes to wear. Now it's about ethical behavior, sacrificing personal lifestyles and accepting responsibility for our fellow man.

With the help of organizations like Green America and OTA, consumers continue to buy a wide range of products that are available in eco-friendly alternatives including organically grown food and clothing products. Many organic apparel companies have been in harmony with social responsibility, ethical principles and charitable giving. They have produced eco-fashion styles made from organic agriculture such as cotton, hemp, silk and bamboo. Like organic foods, they are committed to producing safe and healthy products.

Many of these businesses have developed their own approach to insure social responsibility. Several have turned to charitable giving through community involvement. But the response of the entire green industry to new ethical standards is diverse as the industry.

A Baltimore green company, Live Life Organics, has developed a commendable plan to address ethical principles. The company's plan to support social responsibility includes: (1) providing food for soup kitchens (2) helping to rebuild Baltimore for low income housing residents and (3) using their own organic apparel to encourage personal triumph, a positive lifestyle and responsibility for others.

Bob Folkart is Vice-President of Live Life Organics, a company devoted to encouraging the living of an ethical green lifestyle through environmental awareness and charitable giving. Live Life Organics has created a range of eco-friendly organic cotton clothing displaying positive inspirational messages on their apparel to promote hope, courage and compassion. Every apparel item also includes a plantable hang tag that recycles and grows into wildflowers. To view these organic products, go to:

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